What is the Rescue Ambassador Program?
The Rally to Rescue® program is now accepting applications for membership.

Rally to Rescue® is a partnership of Purina® Pro Plan® brand pet food and select pet rescue organizations across the country, dedicated to raising funds and awareness for the cause of pet rescue. Rescue Ambassadors are the heart of this program.

Individual pet rescue organizations may apply to become Rescue Ambassadors. Organizations that meet program requirements and are selected by Pro Plan receive a range of financial, promotional and event support.

Financial Support: We're excited to offer fundraising T-Shirts, custom designed in the Rally to Rescue® signature shade of purple, with a classic quotation from Mahatma Gandhi on the front: "The character of a nation can be judged by the way its animals are treated." Each Rescue Ambassador will receive an initial batch of 25 free T-Shirts, which we suggest you sell for $15/each. Additional T-Shirts will be available to purchase at Rally to Rescue's cost. It's just one of the many ways we're helping you do more for pets.


Promotional Support: The Rally to Rescue® site includes a calendar of rescue events to help visitors to this site learn about pet rescue events in their communities. Also, Rally to Rescue® will underwrite a nationwide awareness campaign to help spread the message of pet rescue.

Event Support: Each Rescue Ambassador receives a valuable Event Kit, which includes a tent, banner, curb signs and other materials to help create eye-catching, professional-looking public events. Rescue Ambassadors also receive Rally to Rescue® T-Shirts and a variety of useful printed materials.

Becoming a Rescue Ambassador
Your group can apply for 2010 membership in the Rescue Ambassador program if you are recognized as a 501(c)(3) non-profit organization and can provide all the information requested in our online application. We will review all applications and select certain organizations based on various criteria; in particular, we are most interested in working with smaller organizations.

Before you begin the application, have the following information ready:
• The number of pets your organization rescued and adopted during the previous calendar year
• The number of volunteers involved with your program
• The number of rescue events your group attended during the previous calendar year
• Your 501(c)(3) tax identification number
• Copies of your organization's adoption application and adoption contract

Begin Application

If you have any questions, please contact us.